In this episode of The Sharpen Podcast, Dan Cooper is joined again by David Ellis, Founder & CEO of beetu.be, who leads the conversation as they dig into hiring and firing. Together, they explore why every business is a people business and why leaders rush to “get married” before they’ve ever “dated.”
Dan explains why culture should come before skills, why assessments beat gut instinct, and how frequent, honest feedback keeps small frustrations from turning into terminations. He also shares how to tell a “can’t” problem from a “won’t” problem, the cost of holding on too long, and why letting someone go is ultimately an act of stewardship.

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Beetu.be
David is a returning voice on The Sharpen Podcast, where he regularly interviews Dan Cooper on the leadership challenges CEOs and founders face. beetu.be helps B2B businesses scale by finding “market resonance” and building predictable inbound client acquisition machines without the usual marketing fluff. Over the last few years, beetu.be has worked with 300+ companies to turn strategy into real, measurable growth.
Connect with David Ellis on LinkedIn