Margaret Reynolds

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Margaret

“Nothing is more gratifying than seeing lightbulbs go off as people see what is possible, embrace new opportunities with passion and see change as a force of high return, and not something to be feared.”

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As a child, Margaret Reynolds dreamed of working at Hallmark Cards, admiring the emphasis on family values and enhancing human connections. Through years of planning, perseverance, and a little luck, that childhood dream became reality.

Growing up in Lincoln, Nebraska, Margaret learned early that excellence matters. During an era when Husker football regularly competed for national championships, high expectations were part of everyday life. Those lessons stayed with her and continue to shape her leadership philosophy.

Margaret spent her early career at Hallmark Cards, gaining firsthand experience in strategic branding, balancing innovation with profit goals, and accelerating business growth. By 2000, as the internet began reshaping industries and consumer behavior, she became increasingly fascinated by a question that would define her career: Why do some businesses grow while others that appear similar do not?

That curiosity led her to launch a business consulting practice, helping organizations identify growth opportunities, overcome barriers, and accelerate results. Margaret describes herself as “a growth catalyst at heart” and has developed a framework for coaching business leaders to define growth opportunities, understand what gets in the way, and help organizations accelerate growth.

Margaret married Rick Reynolds, a Nebraska native and PGA Golf Pro, right after college. They were blessed with three children—two here on earth and one in heaven. Their family's journey has deepened the faith, resilience, and perspective she brings to both life and leadership.

More About Margaret

Why Acumen?

For Margaret, joining Acumen was a natural fit.

Coaching and mentoring have been part of both her career and her DNA for as long as she can remember. Throughout her journey, she has counseled owners, founders, CEOs, and board members while also facilitating peer advisory roundtables and mentoring entrepreneurs through various organizations.

Margaret believes Acumen aligns closely with her values and gives her the rewarding opportunity to work alongside high-performing business leaders who are curious and growth-oriented.

What Margaret Sees in Business Today

As Margaret works with business leaders, two themes consistently rise to the surface.

The first is the power of people who are engaged and growth-minded. She believes organizations can outperform other like-type businesses when they establish cultures that inspire those attributes.

“CEO’s create strategy, but they don’t implement it by themselves.”

The second is technology. Margaret believes none of us can avoid engaging with it, and leaders who learn to leverage it appropriately can advance their businesses in new and creative ways.

Leadership Beyond Business

Many of Margaret’s leadership lessons came while raising her sons and traveling across the country through years of competitive sports. Those experiences strengthened her belief that the principles that work for sports teams also work for organizational teams and peer advisory groups.

The team has to succeed for the individual to succeed
Become better by building on strengths
The little things matter, but they have to be harnessed to lay the foundation for great things
We have to believe excellence is possible

One of the best questions Margaret was ever asked came from her youngest son after he graduated college:

“What are you going to do now, Mom?”

After years spent supporting her boys and their activities, Margaret decided to rekindle her childhood passion for horseback riding.

On a personal note...

Today, she participates in endurance riding events ranging from 25 to 75 miles across challenging terrain.

She has also traveled extensively around the world on horseback with close friends through India, Africa, Egypt, Morocco, Turkey, and throughout Europe.

Margaret and Rick are blessed with children, grandchildren, lifelong friendships, two dogs, and a shared love of reading and travel.

Alongside their family life, they also help lead a nonprofit dedicated to providing emotional encouragement to parents who have lost a child of any age for any reason.

Today, Margaret feels most fulfilled helping leaders navigate growth, challenge, and change with wisdom, encouragement, and perspective while reminding them they do not have to lead alone.

Acumen is an exclusive community of CEOs & Owners focused on helping you grow your top line, optimize your bottom line and enrich your storyline.

Our affinity-centric approach creates a community that’s both an advisory board and a peer mastermind. In combining the best of both, Acumen unifies professionals whose businesses are in similar seasons and have similar characteristics, like revenue, employees, locations, competency, and demographic similarities.

Our commitment...

We develop healthy, growing businesses.

NOT a hospice or lifeline for a sinking ship.

We work on CEO/Business Owner issues.

NOT networking or small group study.

We are humble and teachable.

NOT for the “know it all” or
the person who has “all the answers.”

We share values, virtues & beliefs.

NOT for people whose walk
and talk lack significant alignment.