0:00–1:00 — Introduction

• Dan introduces the episode as focused on “the next Internet”: AI.

• Guest: John-Mark Dixon, CEO of Aidan Taylor Marketing, author of the Mastery of AI course.

• Based in Phoenix, a new Acumen community hub.

1:00–2:20 — Background

• John-Mark explains his 21-year-old agency.

• Emphasizes the fast evolution of AI and the challenge of upskilling teams without intimidation.

2:24–3:42 — Pace of Innovation

• Dan comments on AI’s pace; John compares it to the early Internet era.

• His company built the third e-commerce site ever.

• Advice: focus on skills and not get lost in flashy new tools.

3:47–5:30 — Strategic Use of AI

• CEOs should view AI not just as tools but as collaborators.

• Role-playing with AI (e.g., trying to sell an iPhone to an AI pretending to be an Android user).

• This approach builds persuasive skills and experimentation.

5:50–7:39 — Adapting Mindset

• Example: Google NotebookLM ingests a 5+ hour podcast and summarizes it through a personalized lens (e.g., entrepreneur in Arizona).

• Allows efficient knowledge consumption and deeper interaction with content.

7:47–9:59 — AI and Decision-Making

• CEOs can upload relevant data into Custom GPTs.

• Use voice mode to engage in decision discussions.

• Listening to AI enhances insight compared to just reading responses.

• Trust is a factor—John chooses to trust OpenAI's privacy promises.

10:01–14:13 — Six Core AI Skills

1. Interaction: Engaging meaningfully with AI.

2. Consumption: Ingesting and understanding large content quickly.

3. Empathy for Tech: Understand tool limitations and strengths.

4. Training: Prompting using structure (e.g., XML tags).

5. Expression: Helping AI sound authentically like you.

6. Adaptability: Combining tools for new outcomes.

14:45–16:25 — Upskilling Teams

• Identify tasks employees dislike but are necessary.

• Use AI to delegate (e.g., turning a 3-hour report into a 6-minute task).

• Frees people to work in their strengths.

16:42–18:25 — AI for Roleplaying and Critique

• Use GPTs for sales and presentation role-play.

• Upload competitor data and have AI simulate challenges.

• No embarrassment, infinite endurance, and real-time feedback.

18:54–20:08 — Roleplay with Memory

• Latest ChatGPT update (GPT-4 Turbo with memory) improves reasoning.

• AI can remember previous sessions and provide progressive critiques.

20:10–22:10 — Blueprinting and Teaching AI

• The “blueprint” is individualized—depends on the task.

• Example: Training GPT to recognize hand-drawn symbols on blueprints and count them accurately.

• Repetition and clarity are key to scale results.

22:16–24:13 — Choosing the Right Tools

• There isn’t an integrated AI suite yet.

• John helps users identify the best tool and best way to structure data for effective AI use.

• Example: Uploading tables or PDFs for clear input.

24:14–25:14 — Automation Example

• Overwhelmed with sales calls from Google and Meta.

• Created a voice AI (Dialzara) that screens calls and blocks advertisers.

• Saved time and reduced interruptions.

25:25–26:16 — AI as Business Asset

• Patience and proper training upfront can scale results.

• Well-trained AI could become a sellable asset within a business.

26:17–28:34 — Future Implications

• OpenAI’s new browser “Operator” bypasses traditional browsers.

• Impacts website design—sites may need to optimize for AI tools, not just humans.

• Raises questions about how computers will “see” and interpret content differently than people.

28:40–31:06 — Faith and Business

• John shares his guiding verse: Philippians 4:8 (“whatever is true, noble, right…”).

• Uses acronym TURNPLACE to remember values.

• Applies those principles to his business choices and efforts at repentance and excellence.

31:06–34:35 — Wrap-Up

• Summary of key themes: upskilling, empathy for tech, task delegation, and patience.

• AI is like training a new employee—effort pays off.

• Dan plugs the Mastery of AI course and Acumen community.