0:00 - 0:08

• Introduction to the Sharpen Podcast by Dan Cooper.
• Focus on helping business owners grow their top line, optimize the bottom line, and enrich their storyline.

0:18 - 1:19

• Dan introduces Travis Carpenter, CEO of Jack Stack BBQ.
• Discussion on the topic "Sacrificing Sacred Cows."

1:21 - 3:08

• Travis shares the 50th-anniversary celebration of their first restaurant.
• He reflects on his journey from a fry cook at Jack Stack BBQ to becoming the CEO.

3:10 - 5:59

• Discussion on sacred cows and COVID-19's impact on business operations.
• Travis highlights significant changes during the pandemic, including grocery retail expansion.

6:00 - 9:01

• Exploration of third-party delivery and the initial reluctance.
• Success of delivery platforms like DoorDash and Uber Eats in their business model.

9:02 - 10:16

• Introduction of weekly specials and the drive-through service during the pandemic.
• Creativity and adaptability led to new customer offerings and service methods.

10:17 - 12:20

• Reflection on lessons learned from the pandemic era.
• Emphasis on meeting customer needs and maintaining a bold, experimental mindset.

12:21 - 13:18

• Travis discusses maintaining a creative and experimental culture within the company.
• Importance of carving out time for brainstorming and innovation.

13:19 - 16:09

• Decision-making processes for implementing new ideas.
• Emphasis on aligning with company purpose and annual goals.

16:10 - 17:18

• Jack Stack BBQ's purpose is to create hope through hospitality.
• Travis shares how this purpose shapes their approach to business and customer interaction.

17:19 - 19:04

• Travis explains how they test new ideas and adapt based on market feedback.
• Example of testing new menu items and listening to customer responses.

19:05 - 21:01

• Discussion on handling internal resistance to change.
• Importance of involving team members in decision-making and process improvements.

21:02 - 23:29

• Advice on tackling sacred cows in a business.
• Strategies for assessing risks and potential outcomes before implementing changes.

23:30 - 26:54

• Example of a successful COVID-era initiative: gamifying employee referrals for recruitment.
• Results in hiring 450 new employees through an engaging referral system.

26:55 - 28:26

• Closing thoughts on the success and joy of serving the community through Jack Stack BBQ.
• Travis mentions his personal growth and satisfaction from working at the company.

28:27 - 29:53

• Final remarks and resources for listeners interested in Jack Stack BBQ and Acumen.
• Promotion of the 50th-anniversary celebration and Acumen membership.