Dan Robson

Growth Catalyst, Kansas City

Dan Robson



"Both my positive and negative life experiences have positioned me to passionately engage in this role, walking alongside owners and CEOs while adding value to their business growth journeys."

Dan Robson is a recognized business leader with 30 years of healthcare and industry experience. Robson served as president of Elixir (formerly known as MedTrakRx), where he reported to the CEO of Rite Aid. Prior to MedTrakRx, Robson was a senior executive with the Physicians Reference Laboratory, where he led revenue growth for the organization. His roles included chief business development officer and director of sales and marketing. Robson also served as a district business manager at Pfizer, and he began his career in physician clinic and hospital sales with Bristol-Myers Squibb. Robson holds an MBA in business from Baker University and a BS in business from Kansas State University. 

More About Dan

Why Dan Joined Acumen.

I’ve been fortunate to be an Acumen Partner for 2 1/2 years, and have personally experienced Acumen’s direct positive impact on my business. I’ve also developed lifelong friendships with many incredible business peers. I was humbled to be asked to serve such a great organization and community as a Growth Catalyst in Kansas City!

Challenges Dan is seeing CEOs facing today.

CEOs today face a wide range of challenges, but I believe these two are the most significant:

1) Providing sufficient clarity around strategic decision-making

2) Building, engaging, and retaining high-performing teams

On a personal note...

How I recharge for the day.

I’m recharged when I stick to a consistent daily rhythm! I make it a priority to get 8-9 hours of sleep every night and am very regimented about going to bed and getting up at the same time every day. When I wake up, I take our dog out for an early morning walk and then exercise. To really set my day off on the right track, my wife and I always eat breakfast together, listen to Lectio365, and then pray together. 

Words that describe me best.


Favorite activity after work.

Making dinner with my wife, then going on a walk and catching up with our kids.

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Acumen is an exclusive community of CEOs & Owners focused on helping you grow your top line, optimize your bottom line and enrich your storyline.
Our affinity-centric approach creates a community that’s both an advisory board and a peer mastermind. In combining the best of both, Acumen unifies professionals whose businesses are in similar seasons and have similar characteristics, like revenue, employees, locations, competency, and demographic similarities.


Our commitment...

We develop healthy, growing businesses.
NOT a hospice or lifeline for a sinking ship.
We work on CEO/Business Owner issues.
NOT networking or small group study.
We are humble and teachable.
NOT for the “know it all” or
the person who has “all the answers.”
We share values, virtues & beliefs.
NOT for people whose walk
and talk lack significant alignment.